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Nike's "Just do it" was based on the last words of a murderer
Just Do It': The surprising and morbid origin story of Nike's slogan - The Washington Post
The Brand Brief Behind Nike's Just Do It Campaign
Nike's 'Just do it' slogan inspired by death row prisoner's last words
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Dan Wieden, Adman of Nike 'Just Do It' Fame, Is Dead at 77 - The New York Times
:no_upscale()/cdn.vox-cdn.com/uploads/chorus_asset/file/14448619/Serena_Williams_IG_FEED_85682.jpg "Nike's incredible new 'Just Do It' campaign gives women the spotlight - SBNation.com")
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Revealed: Nike's 'Just Do It' slogan was inspired by a convicted killer's last words | The Independent | The Independent
History of advertising: No 118: Nike's 'Just do it' tagline
The history of Nike's Just Do It slogan – Creative review
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