Organisation: New Balance | SportBusiness Sponsorship
Liverpool FC allowed to drop New Balance for Nike, court rules | Liverpool | The Guardian
Cori Gauff, 14, signs multi-year sponsorship contract with New Balance | CNN
DyeStat.com - News - Dani Jones Makes New Balance Sponsorship Deal Official, Joining Training Partners Emma Coburn and Cory McGee
Q & A: Team New Balance Manchester
Nike Wasn't Paying Pregnant Runners—Here's What Its Rivals Were Doing – Footwear News
Organisation: New Balance | SportBusiness Sponsorship
Our £30million New Balance deal proves there's still life in Scottish football says Celtic chief Peter Lawwell - Daily Record
Canadian tennis star Milos Raonic signs lifetime deal with clothing sponsor New Balance
New Balance unites with Lille for esports sponsorship expansion - Insider Sport
Cricket South Africa extends New Balance sponsorship contract
New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe
Finally, a new clothing sponsor as Bouchard goes New Balance – Open Court
New Balance renews as an official sponsor
Ben Stokes: England all-rounder loses New Balance sponsorship - BBC Sport
Liverpool extend New Balance kit deal until end of season - SportsPro
Reports: Lille to replace Nike with New Balance - SportsPro
New Balance Sign Athletic Bilbao Sponsorship Deal - Footy Boots
Cricket South Africa lands five-year New Balance sponsorship - SportsPro
New Balance Sponsorship Extension Of Melbourne FC Measured By More Than Just Performance - Ministry of Sport
Ireland End New Balance/Umbro Kit Deal - Footy Headlines
New Balance to take Liverpool to court in kit deal row - SportsPro
Liverpool face High Court battle with New Balance over possible Nike kit deal
