![PDF] Brand Activism, the Relation and Impact on Consumer Perception: A Case Study on Nike Advertising | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/9425fd5b7a7769ecd2e6a035fac20b6ab72e02f6/2-Figure1-1.png "PDF] Brand Activism, the Relation and Impact on Consumer Perception: A Case Study on Nike Advertising | Semantic Scholar")
PDF] Brand Activism, the Relation and Impact on Consumer Perception: A Case Study on Nike Advertising | Semantic Scholar
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![PDF] Brand Activism, the Relation and Impact on Consumer Perception: A Case Study on Nike Advertising | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/9425fd5b7a7769ecd2e6a035fac20b6ab72e02f6/6-Figure4-1.png "PDF] Brand Activism, the Relation and Impact on Consumer Perception: A Case Study on Nike Advertising | Semantic Scholar")
PDF] Brand Activism, the Relation and Impact on Consumer Perception: A Case Study on Nike Advertising | Semantic Scholar
How Nike turned its brand into a $35 billion cognitive 'shortcut'
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Nike
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